Links come in all shapes and forms, but they all work to direct people to certain pages. So, when it comes to SEO, links are vital, right? They are! However, many people are busy making external links and the like while completely forgetting about are backlinks.

What are backlinks? Backlinks are links that point to your website from other websites. They are also called “inbound links” or “incoming links.” Backlinks are important because they are a signal to search engines that other websites vouch for your content. Plenty of these types of links are a signal to Google that your website is popular. But of course, it offers plenty of other benefits.

That said, do you need backlinks for your website? Here’s why the answer is yes:

1. Backlinks Help Search Engines Understand Your Site

Backlinks are one of the main ways that search engines like Google use to understand your site. By looking at the sites that link to yours, they can get a better idea of what your site is about and what kind of content it contains. This helps them determine whether your site is relevant to a user’s search query and, if so, where it should rank in the search results.

2. Backlinks Can Improve Your Site’s Ranking

In general, the more backlinks your site has, the higher it will rank in the search results. This is because having more backlinks is seen as a sign of popularity, and popularity is one of the main factors that search engines use to determine a site’s ranking.

3. Backlinks Can Increase Your Site’s Traffic

Not only can backlinks help improve your site’s ranking, but they can also directly increase the amount of traffic that your site receives. This is because when a user clicks on a backlink, they are taken directly to your site.

4. Backlinks Can Improve Your Site’s Reputation

Another benefit of backlinks is that they can help improve your site’s reputation. This is because having backlinks from high-quality and popular sites can give your site a boost in credibility. This can help you attract more visitors, as well as get better rankings in the search results.

5. Backlinks Can Give You an Insight into Your Competition

Backlinks can also be a valuable tool for research, as they can give you an insight into the strategies that your competition is using. By taking a look at the backlinks that they have, you can get an idea of the kind of content that they are creating and the kind of sites that they are targeting. This can help you adjust your own strategies and improve your chances of ranking higher in the search results.

6. Backlinks Are a Long-Term Strategy

Finally, it’s important to note that backlinks are a long-term strategy. This means that you won’t see the benefits of having backlinks overnight. Instead, it can take weeks or even months for the effects of backlinks to start showing up in the search results. However, if you are patient and consistent with your link-building efforts, the rewards will be well worth it.


Backlinks are incredibly vital to any business’ success, and most, if not all, websites that are ranked at number one or nearly there will generally have backlinks as part of their strategy. So, do you have backlinks for your website? If not, get it done! There are many agencies out there that can help you do this, ensuring you get to enjoy all the benefits that backlinks have to offer.

IBX Digital is a digital agency that creates websites and builds marketing campaigns to help clients enjoy more sales through clear communication. If you are looking for a Charlotte SEO company to help with growing your website, work with us today!