In today’s digital era, HVAC companies can no longer rely solely on postcards and classified ads. Instead of a refrigerator magnet, Google is typically the first resource for cooling needs in hot homes. According to Social Media Today, 86% of consumers utilize the Internet to find local companies, and 29% do so on a weekly basis.
As competition gets steeper, organic traffic and advertising slots are highly competitive in the majority of regions. HVAC firms, like any other local service, require search traffic, and selecting where to invest marketing dollars can be challenging. Indeed, this is why we urge your HVAC business to invest in modern marketing strategies and SEO.
To get you started, we’ll discuss the ways you can build your SEO-optimized HVAC business website today. Read on to learn more.
Step 1: Create a Responsive HVAC Website
Creating a website that is more durable than your competitors gives you an advantage. A website with pages other than Home, About, and Contact Us gives search engines more content to index and rank when clients conduct online searches. Defying the reality of what is going on in the world.
Create pages for each service you offer as well as each market or sub-city you serve. Because HVAC repair and installation are local search phrases, local businesses will appear in the search results.
These pages require local modifiers, such as the cities you service. When explaining your service, provide geotagged photographs, city details, and a map. You will not rise in the rankings by generating these pages, but you will be found when your town requires HVAC services.
Step 2: Optimize All HVAC Pages
Once the majority of the material is in place, optimize it so that Google can read it correctly and your page is relevant to customer searches. To do this effectively, keep in mind that:
- Each URL must include the service name
- The type of service and location should be meta-tagged.
- Include the type of service and city in the H1 tag.
- Geotagged photographs with alt text for the city and service
- The text makes several references to service type and city.
Step 3: Build Page Authority
Once the subjects of individual pages have been discovered, Google will begin to incorporate them in search results. Customers will not read past the first page. Therefore, you must establish credibility right away. The authority of each page impacts its ranking in search engine results.
Inbound links improve a website’s authority. You can secure links through listings on Facebook, GMB, Foursquare, Merchant Circle, YP, Yelp, and Manta, among others. These websites are linked to yours. Having HVAC associations will also help, so join their member directory. Associational connections are reliable.
Another way to build page authority is to produce featured snippets. Aim for featured snippets to improve HVAC SERPs. Google will reward you for acquiring each highlighted snippet that enhances your organic traffic. When a user searches “Why does my air conditioner freeze?” on Google and leads them to your snippet, your site’s authority and search engine rankings will grow. Google wants excellent user content, which you can and will provide.
Indeed, in this day and age, even HVAC companies must prioritize search engine optimization to gain Google’s favor. Don’t be shocked by this claim–organic search results currently rule supreme!
Are you looking for a top-rated SEO agency? IBX Digital is here to build your business to success through modern marketing strategies. Work with us today!